Wednesday, February 15, 2012

Don't Fear the eBook


Ursula K. Le Guin, who most famously wrote modern classic sci-fi and fantasy novels such as The Dispossessed and A Wizard of Earthsea, is a fairly prolific commentator on literacy and publishing. Last week, she wrote about her disapproval of the Time feature on “5 Famous Authors Who Loathe E-books,” which sparked my interest in compiling a retrospective on some of her extemporaneous writing from the past few years. Le Guin tends to post her op-ed-style pieces contemporaneously with milestones and watersheds in digital publishing, making her essays a unique insight on authors who are adapting and evolving along with the e-publishing process.

In May of 2011, Le Guin wrote a brief opinion piece for Northwest Book Lovers on the prospect of an all-electronic publishing environment. It is an essay meant to caution against forgoing the possibilities of paperback and print-on-demand in future publishing.

Time appropriated several comments from the essay and used them to describe Le Guin as an author who “loathes” e-books for their list that was published online on January 30, 2012. Le Guin wrote a refutation to her inclusion in Time’s list on February 6, published at Book View CafĂ© and on her personal blog.

Time correctly quotes Le Guin’s statement “I read fast, carelessly, superficially on the screen, and don’t enjoy it. I don’t know why” and also correctly acknowledges that in the same essay she stated, “E-publication offers vast availability and accessibility to older texts via our libraries,” but ultimately Time loses the broad context of Le Guin’s original essay.

Le Guin prefaces her predictions and cautions for e-publishing by titling them “my personal reactions.” As an author with specific content that has been digitally formatted, and also as a reader, she has personal preferences for how she would like her content to appear and how she would like to read content in the future, but she is not proposing any industry-wide movement. She is not inciting rebellion against e-books, as the title of Time’s list suggests. In fact, by the end of the essay, she writes, “I welcome e-publication, so long as it works like an immense new-and-used bookstore network including bookstores selling both paper and e-books—and so long as it is fully and freely hooked up with the public libraries,” as well as going on to hope she can publish in future with small publishing houses in both paper and ebook format. Le Guin is advocating for freedom of choice, while Time has included her in a list with the likes of Maurice Sendak, who had one four-letter word for digital publishers.

Le Guin’s blog entry rebuttal points out that the Time list turns her hesitation to embrace an all-digital publishing world into a threat to ebooks in a way that her words were never intended. Her advocacy for dialogue rather than vitriol, whether for or against digital publishing, is both important for the ebook movement as well as consistent with her essays from recent years.

When Amazon first gained widespread attention for its game-changing Kindle introduced in 2007, the Question in publishing went from, “Will ebooks ever work?” to “What is next for ebooks?” Just like when the similar question was posed in the music industry when their own brand of digital publishing began, answers were solicited from the biggest names in technology. Steve Jobs, who in January 2008 was introducing the MacBook Air, was asked by the New York Times about Amazon’s Kindle as a device that might compete with his netbook-style laptops (and future iPad), and responded:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Now, years after the comment, it would be unusual to count the Amazon Kindle as a failure. The known sales history alone is enough to show that the device is a commercial success. But Jobs’ message was less about the possibility of Amazon or any ereader company making any money in device sales (a possibility that remains suspect until Amazon releases exact figures for greater financial transparency) and more about a fundamental flaw that would ultimately derail ebooks: eventually, we would cease to ever need them.

Ursula Le Guin’s response to Jobs’ comments, which she wrote for Harper’s Magazine in February of 2008, was an illuminating statement on both the future and the past of reading:

“I think [books are] here to stay. It’s just that not all that many people ever did read them. Why should we think everybody ought to now?”

More than that, Le Guin pointed out several flaws with a statement such as “people don’t read anymore”:

1. Who are the “people” we are talking about? The vast majority of society has historically had little access to, and was often actively prevented from, the opportunity to read until the 19th and 20th centuries. If even a small percentage of underrepresented groups are now allowed and have ready access to reading, is that no longer important?



From Advice to Young Men And (Incidentally) Young Women in the Middle and Higher Ranks of Life, by William Corbett, 1829.

2. What kind of “reading” are we talking about? “Novels” as we know them did not exist until the 18th century, and mass market publications did not exist until the mid-20th century. Prior to those times, the majority of reading available was either religious or rhetorical in nature, and was available only to wealthy, privileged men. Are certain kinds of reading acceptable (perhaps “cannon” literature or “important” writers) while other reading “doesn’t count,” and who makes those decisions?

3. If we are using faulty reasoning to make a statement like “people don’t read anymore,” what kind of problems might we create for the future if we act on that statement? Le Guin makes several statements about the potential for some people to act as gatekeepers to knowledge, and also on their tendency to view book sales the same way that other retail goods are sold, rather than as an incomparable product that has a relatively short history of existence. What would happen if people started scrapping digital publishing ideas based on a faulty statement like “people don’t read anymore”?

The essay is a holistic view (drawing from all three business, political, and emotional perspectives, which I talked about in my last post) on the current state of reading that ultimately asked people to let go of some preconceived notions about publishing. If you have ever wondered if ebooks “even matter,” I think you will find it a thought-provoking entry into the digital publishing discussion. Also, she is just a generally awesome lady and a terrific prose stylist, so if nothing else it is an enjoyable read.

Le Guin titled her most recent blog post "Fear and Loathing,"  which is a tongue-in-cheek way of addressing what has become a sticking point in the transition to digital publishing. People have come to take political stances on digital publishing based out of fear: you are either “for” or “against” ebooks. When you lay it out like that, and as Le Guin does on her blog, it shows how strange the situation is. Many people are afraid that ebooks will not succeed as a medium, and others are afraid that ebooks spell the end of book reading as they know it. As Le Guin points out also, it is time that people stopped reacting to the publishing transition with fear from either “side,” and instead approached the transition with open minds. Fear of ebooks can only cause industry stagnation and exacerbate the problems that already exist in publishing.

On Friday I will feature another popular author who has recently commented on how they would like their own books to be formatted, although this writer took a very different stance from Le Guin…

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